Greta Isaac reveals her brand new single, the blustering pop anthem 'PAYRI$E'. It drops as Greta takes to the stage for a headline show at London’s Oslo, for BBC Radio 1's Jack Saunders’ infamous Hopscotch club night.
2022 has been a year of huge growth so far for Greta, who has been named ‘breaking act’ by the Sunday Times Culture, as well as seeing support from the likes of Clash, PAPER, The Line of Best Fit, Polyester Zine and Notion. Radio 1 are huge fans, with support coming from Clara Amfo, Jack Saunders (Next Wave), Sian Eleri (Tune Of The Week), Gemma Bradley, Best New Pop and Dean McCullough - it’s only a matter of time before she starts to appear regularly on the daytime playlist. Greta has also recently toured with Dan D’Lion, and is set to play her first shows at The Great Escape in May.
‘PAYRI$E’ continues Greta’s groundbreaking aesthetic journey, with a brand new music video and accompanying visuals which continue to level-up and showcase her idiosyncratic creativity and eye for visual storytelling.
Arguably Greta’s biggest, brashest song to date, 'PAYRI$E' starts with the audio equivalent of a slap in the face with big bold synth riffs before moving into Greta’s playful arpeggiating verses and later culminating in an anthemic, soaring chorus which gives way to a beautifully raucous cacophony that is simply begging for a pop mosh pit.
Greta explains: “I wrote 'PAYRI$E' with Martin Luke Brown and Nova Blue in London last year. I wanted to write something that felt unapologetically brash and loud and demanding.”
The song is partly symbolic of Greta taking a stand and demanding more for herself, just like the character in the song is asking for more, but in the brashest possible way. “I think for a lot of my life I’ve made myself smaller in order to accommodate other people. Even when I’ve intentionally made myself bigger, funnier, prettier, it’s been to entertain or perform or to try and facilitate the perfect conditions for how I’m experienced by other people” says Greta.
“I tend to take on a bit of a character when I write, but I wanted to use the process of writing 'PAYRI$E' as a way to take up some space for myself and demand more from my life and from my relationships. The outcome is a bit of a mess to be honest, but the character of 'PAYRI$E' just doesn’t have the resources to explicitly ask for what she needs in her relationship.. so I guess she’ll just take cash credit or cheque for now while she figures it out!”
"Consistently brilliant songwriting and some incredibly strong visuals suggest that the tipping point is just weeks away." - Sunday Times Culture, Breaking Act
“It is clear that her accolades and success are only set to skyrocket.” - Wonderland
“Vivid…intoxicating” - Clash
“Her sound, with notes of noughties rock and even classical, is a winning combination.” - Notion
“Radio-perfect sonics that will undoubtedly drive her success” - The Line of Best Fit
FORMAT: digital single
01 PAYRI$E (2:56)
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